Measuring Integrated Advertising
This post was originally posted on my blog, here. I have a lot of respect for Mark Suster, an entrepreneur who turned venture capitalist and now is investing out of GRP Partners. He writes a terrific...
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Online Video Advertising – Which Format Delivers the Goods?
Online video advertising is growing strongly with Forrester predicting U.S. online video ad spend will reach $5.4 billion by 2016 (from $2.0 billion in 2011). The increase in video advertising is...
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Don’t Get Burned Out: Tools and Tips to Make Sure Your Creative Stays Fresh
Creative Burnout Benchmark Overview Digital marketing has become flooded with data in the past few years. This has been a blessing and a struggle for many organizations as they attempt to adapt to the...
View ArticleAre You and Your Client on the Same Page About Data? Here Are 5 ways to Find...
Global brands are getting more particular about data. They are now looking to performance data from their global digital campaigns to answer questions and provide insights into how creative, media and...
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